Google’s Been Busy and Now The Penguin Update

by OMM on April 27, 2012

I like to keep up on the latest news and “techniques” pertaining to internet marketing; “A” because I make some of my money as an online and offline internet marketer (for lack of a better term), and “B” because I find it interesting.

It actually amazes me how much people trust and use Google search while knowing nothing about how it really works. Another thing I find interesting is that very few people understand that having the #1 spot in Google for a high trafficked keyword is the equivalent to having a money printing machine.

The first 4 months of this year have been extremely turbulent in regards…let’s take a look.

Web Spam Algorithm Update

According to Google and various outlets, it was announced that Google would be implementing a new search engine algorithm “improvement” called the “Web Spam Algorithm Update” or Penguin Update, as of April 24th.

I have reason to believe the update was actually rolled a few days prior to the announcement based on huge traffic fluctuations and ranking changes I noticed on many of my sites and client sites.

So far, I’m not sure how much of an improvement the new algorithm has produced. Not only am I skeptical, but the whole IM community seems to be puzzled.

For example if I type “new shoes” into Google I get the following:

#1 – Youtube video for a song called new shoes
#4 – Shoemoney.com an internet marketing blog having nothing to do with “new shoes”
#5 & 6 – Mattress websites taking donations and talking about how it is hard for foster kids to find new shoes

In my opinion these are pretty poor results for the search term entered.

This is just one example of many I’ve been looking at.

Additionally, I’ve noticed websites which I’ve never optimized for search, which meet none of the criteria this update addresses, like the following:

  • Keyword stuffing
  • Link schemes
  • Cloaking, “sneaky” redirects or “doorway” pages
  • Purposeful duplicate content

have taken a total nose-dive in terms of search rankings; which makes no sense, if anything I would have expected these sites to have improved in terms of their ranking.

Because Google search seems to be undergoing major changes every 2-3 months I’ve opted to not rely much on income totally dependent on Google search over the last year.

I’ve personally had steady income streams relying solely on Google disappear in a matter of hours; leaving me extremely frustrated having lost 6+ months of work.

Adsense Accounts Shutdown

Over the last month many have had their Adsense accounts shutdown by Google. The reasons for this seem to be across the board, but you can read more at some of the following sites which I follow.

melissaritter.com

nichepursuits.com

zacjohnson.com

gauherchaudhry.com

Page Layout Algorithm Change

This was another change that happened in January, which I already wrote a post about here.

Back Link Building Networks Under Attack

Another significant event that should be mentioned is Google’s hard charge in early 2012 to de-index and put as many back link building networks as they can out of business. While many of these networks experienced higher amounts of blog sites being de-indexed; nobody got hit quite as hard as Build My Rank (BMR), which was forced to close-up shop.

The landscape of an internet marketer is in constant flux, and one must be prepared to make constant changes, re-invent oneself, and start from scratch time and time again.

This definitely isn’t the first, and won’t be the last regarding changes in a game that is played much like that of a virus and host; as one evolves so does the other, leaving everyone in the same spot in which they started.


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